What else should be paid attention to if the company that would like to develop e-commerce business and implement digital transformation?

For companies that would like to develop e-commerce business and implement digital transformation, in addition to internal coordination, what else should be paid attention to?
The following is Qualtrics's Senior Principal Solution Engineer - Gabriel Wong’s personal experience and insights on the implementing multinational e-commerce business!
"For companies that want to implement digital transformation, they must first understand the voice of customers. Ensure that customers are interested in the digitally transformed enterprise, and try to enhance customer perception."
Gabriel Wong
Senior Principal Solution Engineer
Qualtrics
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